A) Action aid website
The information from action aid is shown through a website, the charity is showing Fairtrade resources. It shows games, stories and presentations that teachers could use to help inform their classes on what is happening. It has a simple lay out which is easy to navigate that allows the audience to easily look around the website and learn more. The teacher would probably already know about the subject and so would know where to look to find what they need. However, they would need it to be simple and have good explanations to be able to hook those they are teaching it too. It is a engaging website with its multiple links and different types of resources that allow them to teach in multiple different ways. The websites whole purpose would be to inform people about what is happening (problems) and what is being done; it is explaining how people are living, giving those who don't understand an incite into what it is like to live like they do.
B)Mail online website
The second text is produced through an online news paper, the article uses multiple quotes from a report that had been produced about Fair trade. To come across this post the audience (those who support charities and are looking for news on them) would probably be having to look for the subject or they could have been just a frequent online mail reader which means the header does not necessarily need to hook the reader as they are already interested in the subject. The very factual news article is exposing the truth about a very big charity that most people know; it is informing and discussing the problems that have been truly happening with the charity, Fair trade. When reading the article the audience is going to be shocked as this is a very well known charity and to find out that they are not actually helping is going to be surprising. With out reading the header they could be assuming they are going to be reading about how great the charity is doing. There is a summary of the text at the start in bullet points which may be to help people understand what is going to be spoken about to help make sure they stay on the page and read the article, it is allowing them to get a feeling of what the article is putting across.
C) compare
The Mail Online website says 'fails to help poor farmers' in its headline. The actionaid teaching resources says 'Uncover to your class how Fairtrade is helping break the cycle' in their sub-heading, so immediately the websites are showing two diffrent sides of the same subject. The verb 'helping' used by Actionaid is suggesting that what they are doing is for the best, to help those in need, it is spredding postitivity. Whereas the Mail Online uses the noun 'fails' this is implying that the charity is a falure, they have not done what they set to do.They are almost exposing the charity in a way that is not saying they are not helping anyone but suggesting that they are not doing the best in some areas (Uganda and Ethiopia) and have let people down.
The two text are presented in two completely diffrent ways due to one being a teaching resource and the other being a article. However, both the website touch on the topic about age. In the Mail Online article it talks about child labour and how the majority of children said 'they had been working since the age of 10, or even younger' when asked; the topic follows an image of bad working conditions above it. On the Actionaid website it says 'Meet 9-year-old Thais from Brazil, and find out what she and her grand mother do for a living', this is meeting exactly what the Mail Online said about children working before they are ten years old. This quote is matched with a picture of a young girl smiling while handling potatos this could be implying that although she is very young she is enjoying her work and it is not a horrible thing to do, unlike the picture on the Mail Online website.
Great contrast between the headlines - both "helping" and "fails" are verbs so that would make an interesting contrast in addition. Think about what the writer of The Daily Mail is trying to achieve in all their articles (get clicks/readers, entertain as well as inform etc.). You are starting to use graphology comments well to support other ways in which meaning is made but make sure you do close analysis of the language and how that is reflected in the images. Good understanding.
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