Advertisement with spoken elements...

When collecting a bunch of writing with spoken elements in, it was clear that they use a lot of exaggeration. An example is "water never tasted so good" and "it will blow your mind", the exaggeration make people want to try a product to see if it is like they say; they are catching their target audiences attention. They have words that are written as they would be said rather than how they should be written, an example is a cider advert, cider is written as "cider's" when it would normally be written as cider is.   Another thing i noticed is that some give instructions to the person reading it, for example a water advert says "filter your life" or the Nike slogan "just do it". They are telling people to do something or go somewhere. Another thing i noticed with these pieces is that they are using positive language towards the audience. They say things like "your worth it" and the friendliest drink on earth" which make their audience want to go out and get it to see if it really is as they say. The advertisement companies use synthetic personalisation which is the company trying to create a false relationship with their target audience, they tend to use second person so they are addressing the people directly.