Comparing two articles...

Artical 1:BBC News - http://www.bbc.co.uk/news/uk-34385770

Article 2 Sky News - http://news.sky.com/story/1560551/british-is-fighters-hit-with-un-sanctions

The BBC article was very long and explained everything in much more detail than the Sky News report. Both reports are about the four British IS fighters, in the BBC article it names and mentions what each one has done. "Aqsa Mahmood, 21, has been accused of recruiting three London schoolgirls to join IS". The Sky News report has just mentioned their names and picked one woman to talk about. This could be because the BBC is more of a serious news page that is to keep people fully informed whereas the Sky News report is a sports channel and so the lack of information on world affairs  is likely. People would be expecting more of an explanation from daily news rather than sport news.

The Articles have some of the same content but the BBC has an analysis of the situation and talks about as much of the situation as they can. The BBC uses quote from the prime minister whereas the Sky report uses quotes from people such as the government spokeswoman. This could suggest that the BBC is more important to give news across and uses more formal language.  

The change in language...

In today's society young adult and teens are using "text speak" in their everyday lives. The use of these slang words are growing within the young people today and its evolving. Older generations are confused at the types of words or acronyms that are being used on social media. The young generation are creating a whole new language that is being spread through sites like Twitter and Facebook.
                                               
Language is always changing as country's are becoming more multicultural and this is creating languages to mix. Slang is shifting from just on social media site into the real world so much so that they are using it when communicating to people who are very influential. Parents are beginning to think that their children are speaking a completely different language and they are not able to understand as it evolves. The shortening of words are also something that is creating confusion, simple sentences such as on my way are being changed to 'omw'.

 Words such as 'bae' are being used on daily basis, the abbreviation can mean either 'before anyone else' or 'babe'. Text talk is people missing letters in words to shorten it for example, 'u' for you or, 'r' for are or 'm8'. Another thing that is increasing is the use of emoji's. Smartphones have the little images installed into the phone for people to use instead of words. People are able to create full sentences with the emoji's and even have full conversations.

It is said that girls like to socialize and be more chatty than boys and so this could lead into their texting. Girls being more chatty could make them have a different way of texting to boys, they may use more emoji's or spread out their chat. However, boys may be more direct when texting their friends. Words such as 'dude' are more likely to come up in a male conversation than a female and females are more likely to use emoji's to express their feelings.

http://www.theguardian.com/science/2015/may/01/icymi-english-language-is-changing-faster-than-ever-says-expert

Advertisement with spoken elements...

When collecting a bunch of writing with spoken elements in, it was clear that they use a lot of exaggeration. An example is "water never tasted so good" and "it will blow your mind", the exaggeration make people want to try a product to see if it is like they say; they are catching their target audiences attention. They have words that are written as they would be said rather than how they should be written, an example is a cider advert, cider is written as "cider's" when it would normally be written as cider is.   Another thing i noticed is that some give instructions to the person reading it, for example a water advert says "filter your life" or the Nike slogan "just do it". They are telling people to do something or go somewhere. Another thing i noticed with these pieces is that they are using positive language towards the audience. They say things like "your worth it" and the friendliest drink on earth" which make their audience want to go out and get it to see if it really is as they say. The advertisement companies use synthetic personalisation which is the company trying to create a false relationship with their target audience, they tend to use second person so they are addressing the people directly.

Liked and disliked words

After discussing and grouping words that we liked and disliked we noticed a few patterns within the groups. For example, one of the groups were adjectives. In our class adjectives were mostly liked whereas words that have had the meanings changed (e.g. like and literally) were the least likeable. One thing that interested me was that words associated with food were disliked. We believed a reason for this could be because people may not like a food and so create a bad association with the word creating them to not like the word. Another thing was that taboo words were equally liked and not liked.  This could have been because of the meaning behind them, the ones that were mostly offensive to women were not liked.